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According to Hiring Managers, 1Type of Resume Makes You Look Desperate When it comes to your resume, don’t make this mistake.

B Y J . T . O ‘ D O N N E L L , F O U N D E R A N D C E O , W O R K I T D A I L Y . C O M @ J T O D O N N E L L

Designing your resume has to be one of the least favorite activities of a job seeker. With so many different opinions on what makes a good¬† resume, it’s hard to know what to do. The truth is, your resume has very little to do with you getting hired. In fact, the most successful job seekers know it’s the strategy they use to get the resume directly in the hands of a hiring manager that is far more important. Why? Because it lets you control the messaging and rst impression leading up to them reviewing your credentials. That said, you still need to make sure your resume isn’t sending the wrong message. Which is the case if it’s a “kitchen sink” resume…

Don’t List ‘Everything But The Kitchen Sink’ on Your Resume. Here’s Why…

Many job seekers make the mistake of think “more is better” on a resume. It’s not. When you put too much information and text on your resume, you are hurting your chances of getting hired for a couple of reasons:

  • 1. It makes you look like you are trying too hard and you come across as desperate.
  • 2. It’s so visually overwhelming that the reader skips over most of it, usually missing out on the good stuff.

Either way, this type of resume isn’t helping you. Studies show recruiters spend about six seconds skimming your resume before deciding whether to evaluate it more closely. A long-winded, text-intensive resume is much harder to skim and absorb. Which means you’re more likely to go in the “no” pile.

The More Experience You Have, The More Succinct Your Resume Should Be!

This is especially true for executives, who tend to think their resume needs to be more impressive. Trying to make yourself sound accomplished and successful by detailing everything you’ve done over the last two decades works against you. If you are as good as you say you are, then you should be able to zero in and articulate the top two or three ways you create value for employers. Otherwise, you look desperate

P.S. – Here’s How You’ll Know When Your Resume Is Working

A good litmus test for a resume is if recruiters are calling you and saying, ” I need more information.” It proves the resume piqued their interest, and it got you the chance to talk to them directly so you can share just what they need to hear to move you along in the process. The best way to do this is to quantify your accomplishments and let the facts do the talking!

S A F E G U A R D S

Consumers Are Nervous. Here’s the Safety Checklist They Want to See Customers are deciding where to shop based on precautions that companies take.

B Y I N C . E D I T O R I A L , I N C . S T A F F

As companies begin to reopen, customers want to know what measures your business is taking for health and safety. Having the standards they expect–and communicating them effectively-could be the deciding factor in whether people come and spend

Here’s a list of measures that San Francisco-based Yelp is now displaying for businesses on its app:

Social distancing enforcement Sanitizing between customers Sta wearing masks and/or gloves Hand sanitizer availability Limited capacity Contactless payment availability Temperature checks enforced Masks required for customers

The crowd-sourced review app is rolling out new features that help businesses tell customers what to expect at their locations, based on third-party research and research conducted by the company on factors that are most important to users.

Language matters in sharing information, says Yelp’s Akhil Ramesh, the company’s head of consumer product. For example, he says, saying that you’re sanitizing between each customer visit, rather than just saying you’re sanitizing, is important.

“It’s a matter of what makes consumers nervous, and what puts them at ease, ”
he told Inc

Businesses can log into Yelp and update their procedures, as well as create a banner that displays a custom message to users. Business listings will also now include a timestamp for when the information was updated, so users know if they can trust the page to be up-to-date

The new website ShopSafely also has a handy list of standards, compiled by tracking the effort made by the top retailers in the U.S.

The ShopSafely database is from San Francisco-based retailer b8ta, which sells internet-of-things products. The website grew out of b8ta’s internal eorts in March to collect information to gure out the best practices for its 22 stores around the world, says CEO Vibhu Norby. Seeing how useful it would be to the public, the company put it out on a website. ShopSafely lists 14 possible factors–from limited trac and curbside pickup. Some others include:

Oers contactless payment Oers virtual appointments Checks temperature of customers and/or employees Has a dedicated sanitizing sta Sanitizes carts/baskets Has Plexiglass shields at checkout Bans resusable bags Oers dedicated shopping hours Has closed tting rooms Oers single-use samples Sanitizes products after try-ons or demos

At b8ta stores, some of the precautions taken include mask wearing, and multiple groups of customers aren’t allowed at the same time, according to Norby. Customers must be assisted by an employee, and surfaces are cleaned and disinfected after the customer has left. The company is also
considering temperature checks for customers.

Norby’s advice on reopening? Make sure your information is centralized, clear and all found in one place, he says. Start with your own website, and don’t bury updates in your corporate blog, he adds. Also, don’t roll out changes over time in announcements that customers are then left piecing together Norby says he’s been surprised by the pent-up demand from the customers who are venturing into his stores.

“The conversion rates are really crazy, ” he says. “They’re not messing around when they come to stores. They’re ready to buy.”

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